Beverage Innovation functional drinks awards "The only global award for functional drinks" took place at the The Ronald Reagan Building and International Trade Centre, Washington DC on 30th March 2011. There were 150 entries to the awards from 22 different countries. The finalists and winners were chosen by an expert judging panel earlier in March. The winners were announced at a Gala dinner which was organised by Zenith International and Foodbev Media as part of 7th InnoBev Global Beverages Summit, held in co-operation with the American Beverages Association.
All Day Energy Ltd. with their new range iShot "Potions 4 Life" launched earlier this year was awarded in two different categories at the beverage innovation functional drinks awards. Winner for "Best Functional Drink Label" and Highly Commended for "Best Shot".
Vanessa Uysal who created the packaging designs for iShot said " Having already been reviewed as the best tasting energy shot by independent review sites and media, this is another great achievement and recognition for everybody at iShot from the most prestigious global awards for functional drinks."